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Shehrin Ahmed
Lecturer, School of Business Administration
email: shehrin@eastdelta.edu.bd

Research Interest

  • Branding
  • Promotion
  • Non-tradition promotion
  • Consumer Behavior

Field of Interest

  • Introduction to business
  • Principles of marketing
  • Marketing management
  • Sales force management
  • Legal Environment of Business

Academic Qualifications:

Master in Business Administration (Major in Marketing)
University of Dhaka, Bangladesh(2012)

Post Graduation Diploma in Marketing Management
Bangladesh Institute of Management (2012)

Bachelor of Business Administration (Major in Marketing)
University of Dhaka, Bangladesh (2011)

Publication

  1. Ahmed, S. (2014). Bangladeshi Consumers’ Purchase Intention toward Global Brands over Local Brands.Developing Country Studies, 4(26), 1-10. [ISSN 2225-0565 (Online)].
  2.  

  3. Ahmed, S. (2015).Factors That Affecting Consumers Purchase Intention towards Global Brands: Bangladesh Perspectives. Asian Academic Research Journal of Social Sciences & Humanities, 1 (33, March-2015), 77-97. [ISSN: 2278 – 859X] [Indexed in ISI]
    Find the original publication here