Home » Mr. Rashed Al Karim

Mr. Rashed Al Karim


Assistant Professor
School of Business Administration
Email: rashed@eastdelta.edu.bd

Academic Qualifications:

1. Master in Business Administration (Major in Marketing)

  • University of Wales, UK (Sept, 2008- March, 2010) 
  • MBA Dissertation Topic: Investigate the Key Factors Affecting Online Shopping Consumer Behavior in UK Perspective

2. Master of Science (Major in Physics)

  • University of Chittagong, Bangladesh (2004)
  • M.Sc Thesis Topic: Arsenic and Heavy Metal Concentrations in Surface Soils and Vegetables of Feni District in Bangladesh.

3. Bachelor of Science (Major in Physics)

  • University of Chittagong, Bangladesh (2001)

Area of Interest:

Business Research Methods,Marketing Management, Marketing Research, Service Marketing, Consumer BehaviorTourism & Hospitality Management, Corporate Social Responsibility.

Area of Research Interest:

Tourism & Hospitality Management, Corporate Social Responsibility, Service Marketing, Consumer Behavior.


  1. Ali, M., Ahmed, S. & Karim, R. A. (2016). Impact of Sales Promotion Strategies on Consumer Purchase Decision in Bangladeshi Chain Superstores’. Dhaka University Journal of Management, Vol. 6 &7, No. 1 & 2, pp. 188-199.

  3. Karim, R.A. (2015). The Cultural Impact on International Marketing Strategy, With a Special Emphasis of Bangladesh Perspective. International Journal of Business &Technopreneurship (IJBT), 5(2), pp.183-204.

    Link: http://ijbt.unimap.edu.my/images/stories/Volume_5_No_2_June_2015/IJBT_Vol_5_June_2015_3_183-204.pdf


  5. Karim, R.A.& Asaduzzaman, M. (2015). Corporate Social Responsibilities (CSR) Themes from Bangladesh Perspective. International Journal of Business &Technopreneurship(IJBT), 5(2), pp. 263-278.

    Link: http://ijbt.unimap.edu.my/images/stories/Volume_5_No_2_June_2015/IJBT_Vol_5_June_2015_8_263-278.pdf


  7. Karim, R.A. (2014). Users’ Perception towards Internet Banking Service: An Evaluative Study on Private Commercial Banks in Bangladesh. Asian Academic Research Journal of Social Sciences & Humanities, 1(29, November-2014), 308-321. [ISSN : 2278 – 859X] http://www.asianacademicresearch.org/2014_abstract/november2014/21.pdf

  9. Karim, R.A. & Chowdhury, T. (2014), “Customer Satisfaction on Service Quality in Private Commercial Banking Sector in Bangladesh”, British Journal of Marketing Studies (BJMS), Vol. 2, Issue 2 (June-14), pp. 41-51.


  11. Karim, R.A. & Alam, T. (2013). An Evaluation of Financial Performance of Private Commercial Banks in Bangladesh: Ratio Analysis. Journal of Business Studies Quarterly (JBSQ), 5(2), 65-77.

  13. Hasan, A.A., Asaduzzaman, M, & Karim, R.A. (2013). The Effect of Dividend Policy on Share Price: An Evaluative Study. IOSR Journal of Economics and Finance (IOSR-JEF), 1(4) (Sep. – Oct. 2013), 6-11.

  15. Karim, R. A. (2013). Customer Satisfaction in Online Shopping: a study into the reasons for motivations and inhibitions. IOSR Journal of Business and Management (IOSR-JBM), 11(6) (Jul. – Aug. 2013), pp. 13-20. [DOI (Digital Object Identifier) number: 10.9790/487X-1161320] http://www.iosrjournals.org/iosr-jbm/papers/Vol11-issue6/B01161320.pdf


  17. Ali, M. & Karim R.A. (2011). Role of Loyalty Cards in Building Customer Retention in the Supermarket in the context of UK. Dhaka University Journal of Marketing, 14, 141-154, [ISSN-1996-3319].

  19. Ali, M. & Karim R.A. (2010). An Attempt to Identify the Key Factors Affecting Online Shopping Behaviour. Journal of Management, University of Dhaka, Bangladesh, 2(1), 141-162.

  21. Karim, R.A., Hossain, S.M., Miah, M.M.H., K. Nehar & Mubin, M.S.H. (2008). Arsenic and Heavy Metal Concentrations in Surface Soils and Vegetables of Feni District in Bangladesh. Journal of Environmental Monitoring and Assessment, Springer Netherlands, 145(1-3/October, 2008), 417-425. DOI: 10.1007/s10661-007-0050-3; Print ISSN: 0167-6369

  23. Raihan, T. & Karim, R. A. (2017). CSR AND EMPLOYEE JOB SATISFACTION: A CASE FROM MNC’S BANGLADESH. Global Journal of Human Resource Management. 5(3), 26-39.