The modern workplace depends on data, and those with the expertise to manage and analyze an organization’s data are in high demand. Creative business design using data is a rapid evolution that lets companies plan goods, services, and interfaces that interact and communicate with consumers. The innovative business design makes for substantive and emotional distinction in the minds of customers. Not unexpectedly, the design has become profoundly crucial in business spheres, and companies are consistently seeking to recognize and optimize the strategic edge that creative design can bring. To help companies solve today’s business issues in new ways, business executives aim to improve their innovative and operational thinking skills.

The MSc in Data Analytics and Design Thinking for Business degree blends the data analytics overview with the necessary skills to design creative and successful business models. This degree allows the learners to focus on data-driven business design, concentrating on marketing and human resources management as the specialism with the appropriate use of data science. Alongside the analytics module, students will study strategic marketing in the digital era and creative HRM practice with extensive use of data science.

There are four modules, including Data Analytics module, Design Thinking for Business module, Creative Design for Marketing and HRM module, and Application of Data Analytics for Business module. Participants will learn to understand and analyze data from the cores, including data design, data handling and decision making, and data visualization and interpretation. It will include a range of business courses linked to business designs for creative thinking and practices. The MSc in Data Analytics and Design Thinking for Business program will prepare students for careers that apply and manage modern data science to solve critical business challenges.

The University got motivated to offer this one of its kind master’s program considering the dream of the government of Bangladesh to transform the country from traditional to digital that requires a group of talented and technology-centric young people who can combine the ideas of business with the latest technology and data science. Though the government declared the dream of “Digital Bangladesh” a few years ago, no such program is available in any university in Bangladesh combining data science and design thinking for business. However, a good number of renowned universities across the world have been offering different master’s and postgraduate programs successfully incorporating data analytics and business.

MSc in Data Analytics and Design Thinking for Business program consists of two semesters in one year (as per the UGC guidelines). A student shall have to successfully complete thirty-six (36) Credit Hours in twelve (12) courses under open credit system. There are four (04) different modules comprising 

• five (05) Data Analytics Courses

• three (03) Design Thinking for Business courses

• three (03) Creative Design for Marketing and HRM courses, and 

• one (01) Application of Data Analytics for Business course consisting of a capstone project. 

Each course requires 42 teaching hours and will be examined in accordance with the requirements set out in the module description. 

The University will run two admission/intake sessions per year, namely Spring (January-June) and Summer (July-December). Hence, it will be easy for the students to join and carry out their studies at different times in each year. 

• SSC and HSC or equivalent certificates with at least second division or GPA 2.5 in each. However the student must have a combine GPA of 6 if any of the SSC or HSC or equivalent exam result is 2 and above but below 2.5.

• In O level examinations, a student must have minimum of 7 subjects and in A level, minimum of 2 subjects. In both the examinations for these 9 subjects, minimum of 4B grades and in remaining subjects minimum of 3C grades or GPA 3.5 must be ensured.

•  Along with the above GPA in SSC and HSC or equivalent examinations, the student should have, at least, a CGPA of 2.00 in undergrad program (Honour’s or Pass).

• If any student has freedom fighter quota then student at least must have a combined GPA of 5 if any of the SSC or HSC or equivalent exam result is 2 and above but below 2.5.